Office for Contemporary Art Norway

Ed Ruscha, Parking Lots, 1967/1999, courtesy of Frank Mosvold and Sørlandets Kunstmuseum, Kristiansand. Photograph: OCA/Vegard Kleven

Installation view: 'BIG SIGN – LITTLE BUILDING'. Venturi, Scott Brown and Associates, Inc., Reproduction of Thomas Cole's 'Architect Dream, 1840', ca. 1968/72, Montage overlaid on Thomas Cole's 'Architect's Dream, 1840', 2 glass lantern slides, ca. 1968/72. Photograph: OCA/Vegard Kleven

Jeff Wall, After 'Landscape Manual, 1969', 2004, courtesy of the artist. Photograph: OCA/Vegard Kleven

Installation view: 'BIG SIGN – LITTLE BUILDING'. From left to right: Charlotte Posenenske, Series DW Vierkantrohre, 1967/2007, courtesy of the Estate of Charlotte Posenenske; Allan D'Arcangelo, Untitled, 1967; Students and Instructors from the 'Learning From Las Vegas Research Studio', Las Vegas Strip (Day), 32 glass lantern slides, ca. 1968/72, Las Vegas Strip (Night), 16 glass lantern slides, ca. 1968/72, Various Diners, 4 glass lantern slides, ca. 1968/72, courtesy of the archive of Venturi, Scott Brown and Associates; Venturi and Rauch, Architects and Planners, Alameda, 26 glass lantern slides, ca. 1972/75, courtesy of the archive of Venturi, Scott Brown and Associates. Photograph: OCA/Vegard Kleven

Installation view: 'BIG SIGN – LITTLE BUILDING'. Photograph: OCA/Vegard Kleven

Installation view: 'BIG SIGN – LITTLE BUILDING'. Ed Ruscha, Thirtyfour Parking Lots, 1967; A Few Palm Trees, 1971; Royal Road Test, 1967; Twentysix Gasoline Stations, 1963; Nine Swimming Pools and a Broken Glass, 1968; Real Estate Opportunities. Photograph: OCA/Vegard Kleven