What, How & for Whom/WHW is a curatorial collective formed in 1999 and based in Zagreb, Croatia. Its members are curators Ivet Ćurlin, Ana Dević, Nataša Ilić and Sabina Sabolović, and designer and publicist Dejan Kršić. WHW organizes a range of production, exhibition and publishing projects and since 2003 directs Gallery Nova in Zagreb. What, how and for whom, the three basic questions of every economic organization, concern the planning, concept and realization of exhibitions as well as the production and distribution of artworks and the artist's position in the labor market. These questions formed the title of WHW's first project dedicated to the 152nd anniversary of the Communist Manifesto, in 2000 in Zagreb, and became the motto of WHW's work and the title of the collective.
Among WHW's exhibitions are: 'What, How & for Whom, on the occasion of 152nd anniversary of the Communist Manifesto', HDLU, Zagreb, 2000; Kunsthalle Exnergasse, Vienna, 2001; 'Broadcasting project, dedicated to Nikola Tesla', Technical Museum, Zagreb, 2002; 'Looking Awry' Apexart, New York, 2003; 'Repetition: Pride and Prejudice', Gallery Nova, Zagreb, 2003; 'Side-effects', Salon of Museum of Contemporary Art, Belgrade, 2004; 'Normalization', Gallery Nova, Zagreb, 2004; 'Collective Creativity', Kunsthalle Fridericianum, 2005; 'Normalization, dedicated to Nikola Tesla', Gallery Nova, Zagreb, 2006; 'Here and Now Real, Not Yet Concrete', Mala Galerija, Museum of Modern Art, Ljubljana, 2006; 'Ground Lost', Forum Stadtpark, Graz & Gallery Nova, Zagreb, 2007; 'All Dressed Up With Nowhere to Go', Gallery TranzitDisplay, Prague, 2007; 'Vojin Bakić', Gallery Nova & Grazer Kunstverein, 2007/2008; 'What keeps Mankind Alive?', 11th Istanbul Biennial, Istanbul, 2009; 'Hungry Man, Reach for the Book. It Is a Weapon', Printed Matter, New York, 2010; 'Ground Floor America', Lakeside - Klagenfurt and Den Frie - Copenhagen, 2010; 'Art Always Has Its Consequences', former building of MOCA Zagreb, 2010. Currently, WHW is curating the Croatian pavillion for 54th International Art Exhibition, La Biennale di Venezia.